Sales & Marketing

Former Best Buy and Advance Auto Part executives are the newest members of the senior leadership team at the 2,216-store Bridgestone Retail Operations group where chairman and president Stu Crum wants to do the unthinkable.
 
Crum wants to eliminate the smell of rubber from the company’s stores and see the Firestone name mentioned alongside companies such as Nordstrom and Starbucks during conversations about retailers who provide a great customer service experience.
 

Burlington, Vt. - Ben & Jerry’s Scoop Truck is launching a month-long tour in New York City July 1-28 and in Portland, Oregon, July 1-29, giving away free ice cream scoops in an omnichannel promotion. Customers can follow the trucks on Twitter to see where they are located and also send tweets to win direct delivery of free ice cream.

Nine West has integrated LivePerson’s LiveEngage digital engagement solution into the Demandware Commerce platform for its website.

According to LivePerson, the LiveEngage platform helps Nine West meet evolving consumer demands for a more seamless digital shopping journey, and has simultaneously improved the brand's customer reported satisfaction, increased incremental revenue and reduced support costs.

Nine West reported the following results four months after implementing LiveEngage:

Pittsburgh - American Eagle Outfitters Inc. is entering the U.K. with the opening of three new company-owned stores. The stores will be located in the Bluewater mall in Kent, England, as well as the Westfield Group’s London and Stratford City shopping centers in London, England.

The stores opening in the Westfield centers will include an aerie presence in shop-in-shop form. All of the stores are expected to open during fall 2014.

By Gary Ambrosino, CEO of TimeTrade Systems

Too often in retail, disruptions are viewed as bad things, but new digital disruptions, including 3-D printing and digital currencies, are transforming what consumers expect from their shopping experience and how they interact with physical and online retailers — for the better.

New York -- Richard Sharp, the former CEO of Circuit City and driving force behind CarMax, has died due to complications from a rare type of Alzheimer’s disease. He was 67.

Nearly one year ago, as lawyers faced off in the first battle over Detroit’s bankruptcy bid, Meijer opened its first store at the Gateway Marketplace shopping center on 8 Mile Road and Woodward Ave. The retailer is not giving up on the economically depressed city, either, as it prepares to open a second location.

Betamax. Zune. Google Plus. These are just a few consumer technology applications that hit the market with a lot of hype and all failed to catch on for the same basic reason. It seems clear that the Barnes & Noble Nook e-reader tablet can now be considered part of this list, although Barnes & Noble has not yet accepted it.