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GameStop enhances in-store customer experience with strategic partnerships
GameStopTechnology Institute (GTI), the specialty retailer’s business unit, has entered into strategic partnerships with Shelfbucks, BestFit Mobile and Dynamic Signal to further extend its focus on driving technological innovation and change within its store environments.
GTI was launched by GameStop to pursue an open innovation strategy whereby the company partners with leading organizations and institutions to explore and build best-in-class research and development capabilities.
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Survey: Consumers like Firefly, won’t buy Amazon Fire
Seattle – Consumers like the Firefly feature that lets users of the Amazon Fire phone scan objects to obtain information and perform instant purchase on Amazon.com, but not enough to switch from their current phones to Amazon Fire. According to a survey of 53 consumers from UserTesting, 84% chose Firefly as their number one or two favorite feature of Amazon Fire.