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Study: Department stores go omnichannel
New York – Department stores are increasingly using an omnichannel approach to meet the needs of consumers. According to the Digital IQ Index from digital intelligence provider L2, half of department stores offer shoppers a “click and collect” option, 68% allow in-store returns of online purchases, and 25% provide real-time store inventory.
Other notable findings include:
• Seventy-seven percent of department store brands offer a mobile app;