Study: Department stores go omnichannel

New York – Department stores are increasingly using an omnichannel approach to meet the needs of consumers. According to the Digital IQ Index from digital intelligence provider L2, half of department stores offer shoppers a “click and collect” option, 68% allow in-store returns of online purchases, and 25% provide real-time store inventory.



Other notable findings include:



• Seventy-seven percent of department store brands offer a mobile app;



• Seventy-nine percent of department store retailers offer an optimized mobile site experience;



• Nordstrom, Macy’s and Sears are the three department store chains with the most sophisticated and effective digital commerce offerings; and



• Ninety-six percent of department stores have a Facebook page, 93% have a Twitter page and 86% have an Instagram page.