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Deeper Dive: Amazon tip toes into brick-and-mortar
Amazon once again takes the lead in disruptive news with reports it will open its first-ever physical store in New York City on West 34th Street, across from the Empire State Building and down the street from the iconic Macy’s flagship store. Even more than for its impressive location, the store is notable as the ultimate symbol of the continuing primacy of brick-and-mortar in the omnichannel environment.