Sales & Marketing

New York - iPhone users were more valuable than Android users ($97 to $91 average market basket) during Thanksgiving weekend but Android tablet users were more valuable than iPad ($105 to $102). According to data from online personalization technology vendor Sailthru, desktop average order value was $106, tablet was $102, and smartphone was $96.  

Cyber Monday online sales were up 8.7% as of 3 p.m. EST over the same period on Cyber Monday 2013, according to IBM Digital Analytics Benchmark, with mobile traffic accounting for 38.6%  of all online traffic, up 28.8% over last year.   Mobile sales accounted for 21.3% of all online sales on Cyber Monday, an increase of 29.3% year over year.    Here are the key drivers behind the Cyber Monday trends, according to IBM:   

New York - Despite some of the most promotional activity and extended operating hours the retail industry has ever seen, total spending for the four-day Black Friday weekend came in below projections, down a surprising 11.3% from last year.  According to the National Retail Federation's preliminary figures,  weekend spending dropped to  $50.9 billion from $57.4 billion last year.   

Fremont, Calif. - Men's Wearhouse will open the first-ever Joseph Abboud retail store in midtown Manhattan in spring 2015. The store follows the launch of JosephAbboud.com in early November.   

Improved e-commerce and marketing strategies are among the reasons Shoe Carnival President and CEO Cliff Sifford cited for the company’s increase in same store sales.

Washington, D.C. - The Alliance for Main Street Fairness (AMSF) launched a television advertising campaign to educate lawmakers on what is says is the imminent threat posed by China's online mega-retailer Alibaba as it enters the U.S. retail market. Retailers are asking the U.S. House of Representatives to join the U.S. Senate by passing e-fairness legislation that closes the online sales tax loophole this year.    

Online sales are expected to reach $300 billion in 2014, $335 billion in 2015 and $512 billion by 2020.

According to business forecasting experts at FTI Consulting Inc., online sales will continue to grow at a double-digit rate for the next several years.

Pittsburgh - Just more one-third of all Black Friday online revenue came from shoppers on mobile devices, up 48 percent from 2013. According to Branding Brand's sample of 35 North American retailers running on its commerce platform, 90% of these consumers were on Apple devices.   Mobile devices (smartphone and tablets combined) produced a total of almost 2.2 million visits, 48,000 orders, and $5. 54 million in revenue on Black Friday. In addition, mobile devices generated: