Skip to main content

Sales & Marketing

  • Study – One-third of Black Friday online revenue was mobile

    Pittsburgh - Just more one-third of all Black Friday online revenue came from shoppers on mobile devices, up 48 percent from 2013. According to Branding Brand's sample of 35 North American retailers running on its commerce platform, 90% of these consumers were on Apple devices.   Mobile devices (smartphone and tablets combined) produced a total of almost 2.2 million visits, 48,000 orders, and $5. 54 million in revenue on Black Friday. In addition, mobile devices generated:
  • Santa reaches for the stars at Macy's

    All systems are go and the holiday season is clear for takeoff at Macy's Herald Square in New York City.

    That’s because this year’s Macy’s Christmas window display, “Santa’s Journey to the Stars,” traces the adventures of Alex, a young boy who receives a magical and mystical telescope that allows him to experience the wonder of Christmas on other planets before landing back on Earth at the iconic Macy's Thanksgiving Day Parade.

  • Black Friday tech purchases increases from 2013

    Arlington, Va. - An estimated 51.2 million American adults (45% of all shoppers) bought or planned to buy consumer technology products during the 2014 Thanksgiving shopping weekend. According to a new survey released by the Consumer Electronics Association (CEA), while overall shopping traffic was down slightly this holiday weekend compared to the prior year, several areas saw notable growth, including reported spending per person and tech purchases.  
  • Sales, traffic decline Thanksgiving weekend

    Fewer Americans shopped and they spent less money during the Thanksgiving weekend, according to new estimates from the National Retail Federation.

  • Discount Tire taps OneView Commerce with hybris and SAP to enhance customer experience

    BOSTON - Discount Tire has selected OneView Commerce to enhance the retailer’s “customer for life” brand experience in its more than 875 stores nationwide.  
  • Mobile rules Thanksgiving weekend traffic

    New YorkOnline sales were up 17% on Saturday and Sunday of Thanksgiving weekend, compared to the same weekend in 2013, according to IBM Digital Analytics Benchmark. What's more, mobile traffic accounted for 51.2%  of all online traffic this past weekend, an increase of 25.5% year over year, and mobile sales accounted for 28.9% of all online sales this past weekend, an increase of 24.9% year over year.   
  • Study – Online retail to grow to $512 billion by 2020

    Washington, D.C. – Online sales are expected to reach $300 billion in 2014, $335 billion in 2015 and $512 billion by 2020. According to predictions from FTI Consulting Inc., despite sluggish retail sales in the past year, FTI Consulting's Retail & Consumer Product experts believe online sales will continue to grow at a double-digit rate for the next several years.  
X
This ad will auto-close in 10 seconds