Sales & Marketing

New York -- Old Navy is promoting its spring fashions with a new marketing campaign running across Tumblr and Yahoo.  Designed to engage Millennial women, the campaign will use Old Navy’s Tumblr page as the content hub and combine native, video and display advertising across Yahoo properties and its extended network.

New York - U.S. consumers are no more interested in paying for purchases using mobile phones than they were six months ago, when Apple unveiled Apple Pay. According to a new poll of 1,000 U.S. adults from CreditCards.com, 17% of respondents said they would pay for items using a cellphone "always" or "most of the time" if they could.

Retailers could soon be having to find space on the shelf for a new Lay’s chip as the brand continues its third year of crowd-sourced product development.

PepsiCo's Frito-Lay division has announced a last call for submissions in its search for the next great potato chip flavor as part of the Lay's "Do Us A Flavor" contest. Fans have until March 30 to submit flavor ideas for the chance to win a $1 million grand prize.

Ankeny, Iowa – Casey’s General Stores Inc. beat Wall Street estimates with net income of $39.2 million in the third quarter of fiscal 2014, more than triple $12.65 million earned in the year-ago period. Steady decline in wholesale fuel costs and rising inside sales helped Casey’s achieve impressive profit growth.

Casey’s currently has 26 new and 11 replacement stores under construction. The retailer’s annual goal is to build or acquire 72 to 108 stores and replace 25 existing stores.

Old Navy is turning to Yahoo and Tumblr with a new digital campaign directed at Millennials.

The campaign will highlight Old Navy’s newest apparel this spring, and feature tips from the brand’s style ambassadors, Emily Current and Meritt Elliott.

There has been a lot of discussion in the last several years about the strength of the grocery sector. I think it’s clear that a big reason behind that success has been the evolution of different formats and the explosive growth of a new generation of grocery concepts that represent a significant departure from the traditional grocery model.

Staples is expanding its omnichannel capabilities with a new service that hopes to take advantage of small business growth in 2015.

According to a new Staples survey conducted by Research Now, the majority of small business leaders (87%) are optimistic about the year ahead. To help small business customers drive growth in 2015, Staples has launched Print-to-Store.

Framingham, Mass. - The majority of small business leaders (87%) are optimistic about the year ahead. According to a recent Staples small business survey conducted online by Research Now, leaders are focused on results, with the top three small business goals in 2015 consisting of increasing revenue (76%), driving profits (70%) and gaining more customers (70%).

Promotional marketing (46%), better organization (38%) and software technology upgrades (35%) are the top tactics small businesses plan to use to meet these goals.