Sales & Marketing

Proctor & Gamble is trying to increase Latina interest in its products with a new “Living Fabulosa” (living fabulously) initiative.

It is part pf the company’s Orgullosa campaign, which highlights the unique and complex experience of the modern, bicultural Latina -- the Nueva Latina.

San Juan -- The Mall of San Juan, the first upscale shopping center in Puerto Rico, officially opened its doors on March 26. The 650,000-sq.-ft. shopping center, developed through a partnership between Taubman and New Century Development, has a retail line-up includes the Caribbean's only Nordstrom and Saks Fifth Avenue. Sixty percent of the tenants are unique to the market.

Putting aside a worse than expected fourth quarter loss, regional discounter Fred’s could be on the cusp of more meaningful growth after assembling a roster of top executive talent under the leadership of CEO Jerry Shore and president Mike Bloom.

In a break from tradition, Walmart is hosting an investor meeting in New York on April 1 with the new team of top executives who are driving the latest round of changes at the retailer’s U.S. business.

A 90 minutes session scheduled to begin at 10 a.m. EST on April 1 at the New York Stock Exchange will be hosted by Walmart U.S. President and CEO Greg Foran.

Santa Monica, Calif. -- Online teen fave Nasty Gal is opening its second brick-and-mortar location on March 27, on Third Street Promenade in Santa Monica, California.

New York -- RKF has arranged a 1,560-sq.-ft. lease with international high-end fashion retailer IRO at 241 Columbus Avenue on the Upper West Side in New York City. This will be the second Manhattan store for the French apparel brand, known for its mixing of luxury fabrics with casual street style.

The transaction was arranged by RKF’s executive VP Joshua Strauss and associate Taryn Talmadge, who represented IRO, while the building ownership was represented by RKF executive VP Ariel Schuster and managing director Brandon Eisenman.

GameStop’s strongest growth in 2015 will have little to do with gaming as the company plans to open between 350 to 550 stores in technology brands segment while paring its GameStop store presence.

The company’s technology brands segment is comprised of 361 ATT&T brand stores, 63 Cricket branded stores that offer wireless products and services and 60 Simply Mac Stores. Meanwhile, the company has indicated it will close 3%, or nearly 200 of its approximately 6,000 traditional video game stores.

At the recent GlobalShop show in Las Vegas two trade groups serving the visual merchandising industry said their boards voted to pursue a merger agreement.

The boards of directors of the Association for Retail Environments (ARE) and the Point of Purchase Advertising International (POPAI) voted to enter a due diligence phase and work in good faith toward a definitive agreement to merge the two associations.