Online fave Nasty Gal to open second physical store

Santa Monica, Calif. -- Online teen fave Nasty Gal is opening its second brick-and-mortar location on March 27, on Third Street Promenade in Santa Monica, California.

Similar to the retailer’s first physical store, which opened in 2014 on Melrose Avenue in Los Angeles, the new Nasty Gal Santa Monica is designed by architect Rafael de Cardenas, who brings with him a signature post-'80s aesthetic infused with Art Deco and Neo-modernist elements.



The 6,500-sq.-ft. store boasts an expansive full-service shoe salon and, similar to its Melrose store, two-way mirrored fitting rooms that push the boundaries of voyeurism. Nasty Gal's signature edgy femininity is incorporated into every aspect of the storefront and interior design: From its vivid red and blush color palette to industrial-chic fixtures and retro neon signage.



"We are proud to introduce an entirely new format for Nasty Gal retail. Our Santa Monica store offers a broader range of styles as well as focused destination areas throughout. The team is psyched to meet our local fans and introduce them to the Nasty Gal tribe. What we are doing here is a movement," says Nasty Gal CEO Sheree Waterson.



Store associates, known as the 'Nasty Gal Muses,' will work hand-in-hand with customers to offer a full-service personal shopping experience.



In true Nasty Gal fashion, the assortment will range from high to low, accessible to aspirational, with new styles hitting stores each week. Racks of rare vintage finds from iconic designers including Moschino and Chanel will be juxtaposed alongside current international and local designers.