Sales & Marketing

West Chester, Pa. - QVC customers can now watch the omnichannel retailer’s content on their Apple Watch. The new QVC for Apple Watch app will sync with and extend the functionality of the QVC app for iPhone.

As retailers feel the pressure to raise wages for employees, GameStop is focusing on education by giving staffers an incentive to enter the classroom.

GameStop is launching a new scholarship for its employees that would allow them or their children to go to college. The program is called “Power to the Scholars,” a reference to the “Power to the Players” slogan the company has popularized over the years.

Cupertino, Calif. – Tech geeks rejoice: the Apple Watch from Apple Inc. is here. From a retail perspective, the device Apple Inc. calls “our most personal device yet” offers new ways to engage consumers, who are obtaining new ways to stay digitally connected.

With the NHL Stanley Cup playoffs underway, what better way for Sears Canada to spark interest in its product assortment than the addition of a brand inspired by a player who on-ice exploits earned him the best nickname ever.

Beginning this fall, Sears Canada said it will introduce “#99 The Wayne Gretzy Collection” of casual menswear. Gretzy, for those who don’t know is a hockey legend and the all-time leading scorer by a wide margin.

In theory, the launch of a limited-time, 250-piece Lilly Pulitzer designer collection on Sunday, April 19 should have been a major coup for Target. Instead, it was a major disaster in marketing, CRM, and operations. By now, the story of how consumer demand for Lilly Pulitzer overwhelmed Target’s website and stores has been told many times. Let’s look at three lessons retailers (including Target) can learn from this experience.

Know Your Customer

Menomonee Falls, Wis. – Kohl’s Department Stores is wasting no time in releasing an Apple Watch app. The retailer launched its shopping app for Apple Watch users April 24, the same day Apple Watch became officially available to the public.

Kohl’s Apple Watch app functions similarly to its mobile app, allowing customers to track their savings offers, including Kohl's Coupons, Yes2You Rewards and Kohl's Cash. These offers can be scanned from Apple Watch at checkout
 

By Melanie Curtin, OpiaTalk

Promotions, discounts, and coupons, oh my! It’s easy to have a love/hate relationship with them. On the one hand, they’re proven to bring in business and boost conversions. On the other, they can cut into margins.

It’s often assumed that the bigger the promotion, the better it will convert. But what if it’s not about the promotion itself? What if it’s more about the delivery?
 

The Top 100 is Retailing Today’s look at the best retailers in America. We comb through annual reports and regulatory filings to arrive at our annual ranking of the best retailers in America based on annual sales, number of stores, e-commerce capabilities, profitability and operational efficiency. In addition to the annual rankings based on financial and operational metrics, The Top 100 also features: