Sales & Marketing

New Albany, Ohio – Abercrombie & Fitch Co. is overhauling both how its stores operate and how it markets its brand image. According to the Columbus Business Journal, Abercrombie will focus on the in-store customer experience with features like order-in-store technology and techniques to keep lines short.

Birmingham, Ala. – Books-A-Million Inc. is entering the self-publishing market, taking on the CreateSpace service from Amazon as well as numerous other self-publishing companies. The retailer has introduced BAM! Publishing DIY, a website where authors can create, edit and publish their own book.

New Albany, Ohio – Michael Jeffries, former CEO of Abercrombie & Fitch Co., reportedly did not walk away empty-handed when he retired from the company in December 2014. According to the Columbus Business Journal, Jeffries obtained at least $27 million in cash and other benefits.

West Chester, Pa. - QVC customers can now watch the omnichannel retailer’s content on their Apple Watch. The new QVC for Apple Watch app will sync with and extend the functionality of the QVC app for iPhone.

As retailers feel the pressure to raise wages for employees, GameStop is focusing on education by giving staffers an incentive to enter the classroom.

GameStop is launching a new scholarship for its employees that would allow them or their children to go to college. The program is called “Power to the Scholars,” a reference to the “Power to the Players” slogan the company has popularized over the years.

Cupertino, Calif. – Tech geeks rejoice: the Apple Watch from Apple Inc. is here. From a retail perspective, the device Apple Inc. calls “our most personal device yet” offers new ways to engage consumers, who are obtaining new ways to stay digitally connected.

With the NHL Stanley Cup playoffs underway, what better way for Sears Canada to spark interest in its product assortment than the addition of a brand inspired by a player who on-ice exploits earned him the best nickname ever.

Beginning this fall, Sears Canada said it will introduce “#99 The Wayne Gretzy Collection” of casual menswear. Gretzy, for those who don’t know is a hockey legend and the all-time leading scorer by a wide margin.

In theory, the launch of a limited-time, 250-piece Lilly Pulitzer designer collection on Sunday, April 19 should have been a major coup for Target. Instead, it was a major disaster in marketing, CRM, and operations. By now, the story of how consumer demand for Lilly Pulitzer overwhelmed Target’s website and stores has been told many times. Let’s look at three lessons retailers (including Target) can learn from this experience.

Know Your Customer