-
Starbucks college plan draws 2,200 employees
Seattle - One month after Starbucks and Arizona State University announced the expansion of a benefit to pay for employees’ college education, more than 1,800 have signed up, with more than 2,200 total. The Starbucks College Achievement Plan offers 100% tuition reimbursement for all four years of college.
-
GameStop takes gamification to a new level
As retailers increasingly use gamification to drive customer engagement and growth, GameStop is taking the concept to new heights with its latest promotion.
The retailer is teaming up with Warner Brothers Interactive Entertainment and Google Maps to turn city streets into monster tracking courses ahead of the May 19 launch of Warner Brothers and CD PROJEKT RED’s The Witcher 3: Wild Hunt.

