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Study: Retailers eye gamification to engage customers
Boston – With engaging the customer and managing the customer experience as top priorities for retailers, Boston Retail Partners’ 2015 CRM/Unified Commerce Survey indicates that 87% of retailers plan to use gamification to engage the customer within five years.
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Macy’s new Macy’s Backstage off-price format to open four pilot stores in fall
Cincinnati -- Macy’s will debut its off-price business in fall 2014, opening four stores in metro New York City. The new business, one of the department store giant’s major growth initiatives, will be called Macy’s Backstage.

