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Not your mother's outlet shopping experience
The brick-and-mortar shopping experience is getting a social makeover at Tanger Factory Outlet Centers.
This year Tanger will open four new shopping centers across the country. During each of these grand opening weekends, Tanger will be merging the traditional shopping experience with the excitement of social interaction though three social media activations.
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Study: Digitally influenced brick-and-mortar sales to reach $2.2 trillion
New York - Digital interactions are expected to influence 64 cents of every dollar spent in retail stores by the end of 2015, or $2.2 trillion. According to Deloitte Digital's latest study, "Navigating the New Digital Divide,” this figure has grown considerably from 14 cents of each dollar spent in brick-and-mortar stores in 2012, the first year Deloitte Digital conducted the annual study.

