Sales & Marketing

Plano, Texas -- J.C. Penney Co. topped analysts estimates for the first quarter, reporting a smaller-than-expected loss. Declaring its intent to become the “preferred shopping choice for middle America” and gain back market share, the company also raised its outlook for the year.

Penney posted a loss of $167 million in the quarter ended May 2, compared with a net loss of $352 million in the year-ago period.

Armonk, N.Y. - IBM is releasing new design and analytics features as part of IBM marketing cloud to enable brands to address the rising complexity marketers face engaging with customers as individuals. These new capabilities from IBM enable marketers to collaborate, design and deliver customer experiences with a focus on personalization.

Expanded analytics and design capabilities in IBM marketing cloud can be deployed as an integrated solution or as individual offerings. They include:

Macy’s Chairman and CEO Terry Lundgren offered plenty of reasons why the company’s first quarter sales were worse than expected – but also noted the confluence of factors that caused the disappointing results are largely behind the company.

New York — The Brooklyn Navy Yard Development Corp. on Tuesday announced redevelopment plans for Admirals Row that will bring a long-anticipated supermarket, new manufacturing space and a brand new community facility to the site. Wegmans Food Markets will anchor the $140 million redevelopment of Admirals Row led by Steiner NYC, the developer of Steiner Studios.
 

Babies"R"Us is showing some love to expectant mothers by hosting baby showers for military moms-to-be for the third year in a row.

Babies"R"Us has provided more than $500,000 to the Operation Shower organization through grant funding and in-kind donations for the past three years of the partnership.Operation Shower is an organization that hosts baby showers for military moms-to-be as they experience the journey of pregnancy while their spouses are deployed.

New York - Ryan Guheen has joined Brixmor Property Group as senior VP, redevelopment & strategic leasing. Guheen is based in New York and will play a major role in the company’s Raising the Bar initiative.

Raising the Bar involves upgrading the merchandise mix at its shopping centers with best-in-class anchors to drive higher sales, traffic and small shop leasing, while elevating center appeal to improve rent levels and net operating income growth.

“Pitch Perfect” star Rebel Wilson is hot, and Torrid is leveraging that popularity by teaming up with the actress on a new fashion line.

The plus-size fashion retailer is launching REBEL FOR TORRID, an exclusive capsule collection created with the actress, writer and comedian. The limited edition Holiday collection launches November, and will be sold in TORRID stores nationwide and worldwide on TORRID.com.

About a year and a half ago, I wrote the following about Sears in an article that appeared in this space: “the company has been run less like a retail operation and more like a REIT for many years now.”