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Survey: Shoppers use social media for praise more than blame
Social media users would rather post positive feedback to retailers than post a complaint, according to a new survey.
Research from eDigitalResearch reveals that consumers are predominantly using social media as a tool to give positive feedback. Of the 2,000 consumers surveyed who have used social media to contact a brand in the past year, 6% have used social media to send positive feedback about a company compared to 2% who said they have used this touch point to send a complaint.

