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Big Lots targeting Hispanic shoppers
Columbus, Ohio -- Big Lots is diversifying its multicultural outreach. The off-price retailer announced the launch of Big Lots Latino, a new Spanish language information hub for Hispanic customers. The site provides culturally relevant information including tips and ideas on home decor, beauty & health, food & recipes, and crafts.
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Does Big Lots translate to Spanish?
Big Lots is targeting Hispanic shoppers with a new Spanish language information hub for Latino customers.
Big Lots Latino, which provides culturally relevant information including tips and ideas on home decor, beauty & health, food & recipes, and crafts, is just one additional way the company is diversifying its multicultural outreach to this rapidly growing segment of the U.S. population

