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Sales & Marketing

  • Rebel flags coming off more shelves

    Rebel flags are now a hot commodity after numerous retailers yanked Confederate-related merchandise from their stores and websites.

    Wal-Mart, Sears and eBay announced their decisions Monday, and South Carolina Gov. Nikki Haley called on legislators to remove the flag from the statehouse grounds. After doing so, sales of Confederate flags spiked on Amazon to claim first, second, and third place on the site's list of biggest sales gainers in the previous 24 hours. Prices ranged from under $2 to nearly $16 per flag.

  • Kate Spade appoints new executive president of North America

    New York - Kate Spade & Co. is naming Emilia Fabricant as executive VP, president of North America, effective June 29. In this role, Fabricant will oversee the company's North America business, with responsibilities across all distribution channels, and will report to Craig A. Leavitt, CEO.  

  • Sam's Club launches a 'shocking' way to save

    As competition for online sales becomes ever more aggressive, Sam’s Club has unveiled a "shocking" new promotion to attract shoppers to its website.

    The retailer is launching a program called Shocking Values, which will offer daily deals at SamsClub.com with up to 60% off regular retail prices on brands consumers know and love.

  • New app connects moms to manufacturers

    Sunnyvale, Calif. – Retailers who target a consumer base of moms have some new competition. PatPat is a new, free-to-download app for iOS and Android that brings moms direct access to manufacturers of clothing, toys, electronics and home goods at a price that is up to 90% less than traditional retailers.  

  • Staples gets shoppers ready for back-to-school

    Staples is getting an early start on back-to-school season with the debut of new products and promotions.

    The retailer wants to help parents get their kids ready for the new school year with the hottest trends ranging from the latest graphic or camouflage patterns in new colors, to products that provide a life-changing impact or exclusive products that were designed with the help of students.

  • Glenfiddich creates virtual distillery experience

    Dufftown, Scotland - Providing customers with their own unique experience with the brand is of the upmost importance to Scotch whisky provider Glenfiddich. The company is using interactive technology to let customers located in Thailand virtually tour the Glenfiddich Distillery located in Dufftown, Scotland.

  • Room & Board aligns stores, online with Salesforce

    Minneapolis – Furniture retailer Room & Board has aligned its online and in-store customer experience with Salesforce Marketing Cloud’s predictive digital marketing capabilities. Room & Board has improved the customer experience and delivered more relevant information, which in turn has increased the average order value by 16% and delivered a 2,900% ROI payback during a two-month period.

    This has resulted in a significant increase in online sales and improved loyalty.

  • Men's Wearhouse launches 8th suit drive

    Men's Wearhouse is inspiring a future generation of men to shop its stores with its eighth annual National Suit Drive.

    The six-week initiative collects donations of gently-used professional attire for unemployed Americans. The clothing will be distributed to over 180 local non-profit organizations that provide job-ready skills, training and seminars to disadvantaged men and women entering or re-entering the workforce. As part of this year's National Suit Drive, Men's Wearhouse is issuing a challenge to consumers to meet or exceed the goal of 250,000 donated items.

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