Sales & Marketing

An investigation of Whole Foods Market stores in New York City has found systemic overcharging of its customers for prepackaged food, according to government officials.

Washington, D.C. – Back-to-school spending for both K-12 and college students is on the upswing this year. According to a study of more than 6,400 adults with children in K-12 and college conducted by the National Retail Federation (NRF) and Prosper Insights, 29% of K-12 households plan to spend more in the current year than the previous year, as do almost 30% of college households.

Armonk, N.Y. – When consumers look for Father’s Day gifts, they increasingly are doing so on the go. According to new IBM Digital Analytics Benchmark data, mobile accounted for more than 48% of all online Father’s Day traffic in 2015.

This figure was just shy of desktop, which claimed 51.7%, a far slimmer gap than 2014. For sales however, desktop remains supreme, accounting for 74.3% of sales (compared to 25.7% for mobile) and driving average order values of $115.12, compared to mobile devices at $93.14.

Edison, N.J. - Consumers are turning to user-generated social media images and videos to help them make purchasing decisions. According to a new study of more than 500 online shoppers from Dotcom Distribution, more than half of respondents (54%) have used social media to find photos or videos of a product they were thinking of buying within the past year.

Seattle – Amazon.com is reportedly using a proprietary machine learning solution to analyze online customer reviews and present newer and more relevant reviews first. According to CNet, the system takes into account factors such as newness, whether the review was written by a verified Amazon purchaser and how many customers found the review helpful.

Seattle - Nordstrom Inc. has appointed Tanya Domier, CEO of Advantage Sales & Marketing LLC (ASM) to the company's board of directors. Her addition brings the total number of directors to 14 and the number of independent directors to 11.

Waban, Mass. – Grocery retailer H-E-B produces a positive emotional reaction with consumers. Based on a study of 10,000 U.S consumers, H-E-B, Publix, Chick-fil-A, and Trader Joe's took the top four spots in the 2015 Temkin Emotion Ratings, which rates how customers feel about their interactions with 293 companies across 20 industries.

A major U.S. retailer has launched preorders for the Pebble Time, just days after the Apple Watch became available at Apple's own retail stores.

Best Buy is selling red, white and black versions of the Time for $200 each. The retailer has yet to say when the watch will be available for in-store shopping. The smartwatch is available for sale only through the manufacturer and Best Buy.