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J.D. Power: Lowe's is No. 1 appliance retailer
Lowe's is doing all the right things when it comes to customer satisfaction, according to J.D. Power's 2015 Appliance Retailer Satisfaction Study.
The study, now in its eighth year, measures customer satisfaction with appliance retailers by examining seven factors (in order of importance): sales staff and service; store facility; price; delivery service; sales and promotions (new to the study); merchandise; and installation service. Satisfaction is measured on a 1,000-point scale.
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Tech Guest Viewpoint: Four Tips to Drive Offline Sales
Advertisements and valuable content can bring your audience to your website, but what is driving them to your store? Even though customers are able to view and purchase items online, more than 90% of consumers are still more inclined to buy at a physical location.
Some techniques — like direct mail and business cards — are old-fashioned ways of driving your offline sales, but modern strategies are offering more advanced techniques for connecting with your consumers digitally. Keep up with your audience and build on-site relationships with these four tips.
