Sales & Marketing

New York - Online beauty and grooming subscription retailer Birchbox is the latest brand to dip into virtual reality.

A TargetExpress, which comprises only about 16,000 square feet, will open in the St. Paul metro area this month.

The "buy" buttons that Google first announced earlier this year are officially coming to search pages very soon.

Google officials made the announcement at an event in New York City on Wednesday and also online. 

The buttons will allow shoppers to purchase items directly from ads in Google search results using the payment information linked to their Google account.

Istanbul, Turkey – Mudo, a Turkish retailer for clothing, accessories, furniture and home decorations, operates more than 120 stores across the country and has a strong online presence. To obtain better insight into enterprise-wide transactional data, Mudo uses the SAP Business Warehouse (SAP BW) application, based on the SAP HANA business intelligence platform.

Macy’s is ready to help students put their best (fashion) foot forward this autumn with an omnichannel approach to back-to-school.

Munich, Germany – There is more news in the fast-growing digital wallet sector.

MasterCard and payment gateway solution provider Pay.On are partnering to make the MasterPass digital wallet application available to more than 110 payment service providers (PSPs) via Pay.On’s white label global payment gateway. MasterPass is now available to more than 56,000 Web shops worldwide that route payments through Pay.On’s partners.

There was good news for retailers in the International Council of Shopping Centers’ annual BTS (Back-to-School) Consumer Spending Survey.