Turkey’s Mudo stays informed with SAP

Istanbul, Turkey – Mudo, a Turkish retailer for clothing, accessories, furniture and home decorations, operates more than 120 stores across the country and has a strong online presence. To obtain better insight into enterprise-wide transactional data, Mudo uses the SAP Business Warehouse (SAP BW) application, based on the SAP HANA business intelligence platform.



Mudo has thus been able to drastically reduce the number of reports across sales, orders, inventory, procurement and finance. Now it can run ad hoc reports on up to six years of historical data in seconds, providing deeper insight into customer demand. The faster reporting also allows Mudo’s employees to get more things done in less time, helping them stay focused on their business.



“With SAP BW powered by SAP HANA, we can run reports faster than ever before,” said Rasim Manavoglu, CIO, Mudo. “System performance significantly improved, and our employees appreciate the speed. We can now report on anything and everything – providing us deeper insight into our business and our customers. We are unlocking the full potential of retail data.”