Sales & Marketing

The push vs. pull debate has now crossed into mobile marketing and, similar to discussions regarding email marketing and other online initiatives, each approach offers pros and cons. And, as with most debates, a healthy balance is usually the best bet.

Some liken push marketing to spam as consumers often experience unexpected or too many promotional offers via smartphone either through a browser or native app. But when you are in the market for whatever message or offer is pushed, the promotion becomes relevant and pulls you in.

Minneapolis – Supervalu Inc. beat Wall Street expectations for profit in the first quarter of fiscal 2016 and also announced it is considering spinning off its Save-A-Lot grocery banner. Net earnings soared 42% to $61 million, from $43 million in the same quarter the prior fiscal year.

Cost of sales rose at a slower pace than net sales, aiding profit growth. Net sales rose 3% to $5.41 billion, from $5.26 billion.

The e-commerce experience will be easier for retailers to execute and more enjoyable for shoppers this holiday season thanks to a dramatic expansion of a flexible fulfillment service UPS introduced last year.

Supervalu Inc. said it is considering spinning off its Sav-A-Lot stores into a separate business as the discount chain reported a big earnings increase for the first quarter.

Net earnings soared 42% to $61 million, from $43 million in the same quarter the prior fiscal year. Cost of sales rose at a slower pace than net sales, aiding profit growth. Net sales rose 3% to $5.41 billion, from $5.26 billion.

Atlanta - UPS is expanding the number of locations customers can pick up and drop off packages. The company is expanding the number of cities it offers the UPS Access Point network, which offers package pickup and drop-off at local businesses, primarily neighborhood convenience and grocery stores, dry cleaners and delicatessens with extended evening and weekend hours.

Framingham, Mass. – Staples Inc. is enthusiastically jumping into the brand new market for the Windows 10 operating system, set for release on July 29. Starting July 29, customers can purchase the latest devices optimized for Windows 10 online at Staples.com and upgrade eligible devices to Windows 10 for free with Staples EasyTech Services.

Northbrook, Ill. - Hilco Merchant Resources LLC (HMR), a provider of retail disposition services such as liquidation and acquisitions, has purchased online retail and daily deal e-commerce platform Deal Genius LLC.

Deal Genius was launched as a flash retail sales web business in 2004. The site delivers daily deals on brand name home goods, apparel, consumer electronics, pet supplies and other merchandise.  The company was founded by CEO Chris Matsakis, who will continue in that role going forward.