Sales & Marketing

Retailers know the power of social media in influencing customer attitudes, but how many of them change their merchandising strategy seemingly based on one tweet?

New York -- Local politicians and local New Yorkers differ in their views on Walmart.

Fifty-five percent of New York City residents want elected officials to let Walmart open a store within the five boroughs, according to a poll by Quinnipiac University.

The results are similar to a poll conducted by the university four years ago, when the retailer made a failed push to open in Brooklyn.

New York -- Target Corp. is going interactive on the pages of Vogue’s September issue.

The discounter will run an advertising campaign in Vogue that utilizes Shazam’s new visual-recognition technology and makes print ads shoppable through a consumer’s smartphone, the New York Times reported.

Some 100 Target products appear in the company’s Vogue ads, with roughly 30 available to buy using “shop now” buttons on the Shazam-enabled online site, according to the report.

With New York Fashion Week right around the corner, Macy's is planning a catwalk show of its own to close out the biggest fashion week of the year.

The retailer announced that it will host “Macy’s Presents Fashion’s Front Row” on Sept. 17 in New York City, featuring celebrities, musical acts and a runway show. 

Swedish furniture giant IKEA is always coming up with inventive and innovative products to appeal to its core shoppers, but this time the retailer is marking a first in the industry.

IKEA announced it will become the first major global retailer to offer a 100% LED light bulb assortment. In a bid to make its products more sustainable, the retailer will switch all of its available bulbs to LED bulbs by the end of September.

Goodlettsville, Tenn. -- Dollar General is upping its commitment to beauty with an expanded lineup of products and an in-store beauty magazine.

The retailer presented its inaugural A Day of Beauty event at the Music City Center, Davidson Ballroom, in downtown Nashville, on Aug. 8.

Sephora is enhancing its omnichannel appeal by taking a page out of Birchbox’s playbook.

Vancouver -- Online ordering is coming to Papa Murphy’s.

Take-and-bake pizza company Papa Murphy’s Holdings has selected a Deloitte Digital, digital consulting agency within Deloitte Consulting, to enhance its online ordering and precision marketing efforts.

Under the agreement, Deloitte Digital will redesign Papa Murphy's website, including adding advanced online ordering capabilities to improve the customer experience. Papa Murphy's plans to launch the new platform in the first half of 2016.