Sales & Marketing

St. Louis -- Build-A-Bear Workshop retains its come-back momentum.

By limiting growth of costs and expenses and improving sales, Build-A-Bear Workshop reduced its net loss to better-than-expected $628,000 in the second quarter of fiscal 2015 from $4.3 million the same period a year earlier.

Instagram is hot, and retailers that are interested in marketing their merchandise on the social network have a new option.

Olapic, a vehicle that helps turn consumer-generated photos and videos into brand assets, will be helping to integrate the recently announced Instagram Ads API for brands and retailers to start rolling out campaigns inside the app.

Panama City -- Starbucks Coffee Company has entered its 15th Latin America market.

The coffee giant — together with Premium Restaurants of America, its long-term strategic licensing partner in Central America — has opened its first store in Panama, making it Starbucks 15th market in Latin America and 67th worldwide.

Some of the most creative minds in marketing, including some top retailers, were recognized recently when Experian Marketing Services held its inaugural #SuiteLife Awards.

Among the recipients of the #SuiteLife Awards, a play on Experian’s suite of marketing solutions, were American Eagle Outfitters, Neiman Marcus, Bass Pro Shops, Finish Line and Foot Locker. The awards were presented at Experian’s recently held marketing summit attended by more than 1,000 people in Las Vegas.

New York -- Sycamore Partners is rocking.

Boston - Shoppers are coming to retailers across a variety of channels and touch-points, and need to have a consistent and personalized experience wherever they are.

Boston-based, 26-store specialty sporting goods chain City Sports is preparing to meet the needs of omnichannel shoppers with help from cloud-based digital marketing platform provider BlueConic,

Sally Beauty Holdings is feeling the impact of its data breach.

Costs related to a data breach discovered in May, as well as higher selling, general and administrative expenses, helped reduce profit at Sally Beauty during the third quarter of fiscal 2015. Net earnings fell 8% to $62.46 million, from $67.76 million the same period a year earlier.

Net sales rose 2% to $967.89 million, from $949.27 million. Same-store sales increased 2% in the Sally Beauty Supply division and 5.6% in the Beauty Systems division.

San Diego -- Petco on Thursday today announced several key changes to its leadership team.

In addition to adding chairman responsibilities to CEO Jim Myers' role, the company named Brad Weston as president.

Previously, Weston served as executive VP, chief merchandising officer and president of the company’s Unleashed by Petco unit. The retail veteran joined Petco in October 2011 and led the evolution of the Unleashed by Petco format.