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Sales & Marketing

  • Report: Penney targets plus-size with new format

    The J.C. Penney Co. Inc. is reportedly planning to overhaul how it serves plus-size customers with a new in-store and online format called “The Boutique.” According to Women’s Wear Daily, Penney will open dedicated plus-size “The Boutique” sections of 12 stores

  • Tech Bytes: Three Reasons to Partner with a Tech Accelerator

    Target Corp., which has operated a proprietary innovation lab in San Francisco since 2013, is eyeing a more outward-focused approach to innovation. Target is partnering with startup accelerator Techstars to open a new retail accelerator program in its hometown of Minneapolis.

  • Ikea going bigger in Seattle

    Ikea is expanding yet another of its older U.S. stores.

    The home furnishings giant has begun demolishing a covered parking structure where it will construct a new, larger store in Renton, Washington, across the 29-acre parcel from its current Seattle-area store.

    Razing the building will make room for construction of the new Renton store, slated to open in spring 2017.

    Actual store construction likely will commence later this year after completion of the demolition and site preparation.

  • Tech Guest Viewpoint: Empowering the Store Employee

    In recent years, the omnichannel world has turned retail on its ear. But after all the innovation, retailers have spoken: the store is back - and employees are going to be a key driver to its success. Retailers are trying to provide services in stores that consumers just can't get online, and for that, store employees become a clear differentiator.

    But do retailers have the workforce they need? And what tools does that workforce need to be successful?

  • Shopify teams with another online giant

    Shortly after expanding its e-commerce partnership with Facebook, the cloud-based multichannel Shopify platform is teaming up with another online giant. Shopify has been selected as the preferred migration provider for Amazon Webstore, making it easier for online businesses to sell on both Amazon and other channels using Shopify.

  • Study: Consumers do their e-commerce homework

    When it comes to e-commerce, consumers aren’t afraid to do a little homework.

    According to the 2015 Digital Consumer Preferences Survey from digital commerce solution provider BrandShop, 96% of consumers feel research is a crucial step in making an e-commerce purchase.

    Almost six in 10 (58%) respondents start their product search on Google, and 22% go directly a brand’s website. Third-party retailers such as Amazon came in third with 14% usage.

  • Target is looking for a few good startups

    Target Corp. has operated an innovation lab in San Francisco since 2013, but now the retailer is eyeing a more accelerated and outward-focused approach to innovation.

  • Holiday shoppers go crazy for free shipping

    Online shoppers will do anything to quality for free shipping-even spend more money.

    Sixty percent of holiday shoppers say they have increased their online spending in the past to qualify for free shipping, according to the 2015 Holiday Shopping Survey from Pitney Bowes. 

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