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Tech accessory shopping goes omnichannel
Consumers are taking an increasingly varied path to purchase for tech accessories. According to the Second Annual Accessories at Retail study from the Consumer Electronic Association (CEA), almost two-thirds of U.S. consumers (62%) and more than three-quarters of millennials (77%) now go online via computer or mobile device to learn about tech accessories before making a purchase decision.
However, fewer U.S. consumers are making their final purchases online using a computer (30%) or mobile (7%).

