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Sales & Marketing

  • Athletic footwear sales were soft this summer

    With nearly 1,100 stores in malls nationwide, it appears that 2015 was not the summer of the sneaker for Finish Line.

    The retailer reported weaker-than-expected sales for its second quarter ended Aug. 29. The results weren’t awful, with sales advancing 3.5% to $483.2 million and same-store sales up 1.5%. However, gas prices were in free fall for much of the year and the unemployment rate was in decline, which should have left Finish Line’s core customer with money in their pockets and no reason to not drive to the mall.

  • Study: Mobile presence boosts customer awareness

    Woody Allen famously said 80% of success is showing up, and that saying may well apply to mobile retailing. According to a new study from Google, “Micro-moments: Your Guide to Winning the Shift to Mobile,” 51% of smartphone users have discovered a new company or product when conducting research.

    In addition, showing up in mobile search ad results can increase unaided brand awareness 46%. And one in three smartphone users have purchased from a company or brand other than the one they intended because of information provided in the moment they needed it.

  • Running Specialty Group to unify all stores under one brand

    The Running Specialty Group is uniting its various store banners under one of its newest brands: JackRabbit.

  • Settlement: Hollister to remove steps from entrances

    Teen apparel retailer Hollister will remove the steps from its store entrances following a six-year court battle.

    The company, owned by Abercrombie & Fitch Co., has agreed to eliminate the steps that part of the exterior design of many of its stores in order to make the doorways wheelchair accessible, the Associated Press reported. The change is part of a settlement approved by a federal judge.

  • Ross Stores continues aggressive store growth

    Ross Stores Inc. is continuing an aggressive growth strategy for both its Ross Dress for Less and DD’s Discount banners. The new store openings are part of the retailer’s 2015 expansion program, totaling approximately 90 new locations during the year.

    Ross Dress for Less will open four new stores on Oct. 10. These include two new stores in the Chicago area: a 25,000-sq.-ft. store in Palatine located in the Deer Grove Centre, and a 24,000-sq.-ft. Joliet store is located in Joliet Commons.

  • Cult favorite beauty brand going from clicks to bricks

    Another digital-native retailer is going the mall route. And this one is aimed at shoppers who love to play with makeup.

    NYX Professional Makeup on Oct. 2 will open its first-ever physical store, at the Westfield Santa Anita Mall, Arcadia, California. The Los Angeles-based brand, which was acquired by L'Oreal in June 2014, says it plans to roll out additional stores nationwide and globally in select urban centers throughout 2016.

  • IBM expands retail development locations

    IBM aims to increase the solutions and services it offers the retail industry with two new centers. On Sept. 24, IBM opened a new global headquarters for IBM Commerce and new hub for its Watson artificial intelligence platform in San Francisco.

    In addition, IBM is partnering with The Fung Group on a new large-scale laboratory for rapid experimentation with omnichannel retail technologies, which opened in Shanghai, China on Sept. 24.

  • Online delivery service works to grow market

    Delivery.com may be coming to an office near you. The online delivery and ordering service has unveiled a partnership with WeWork, a provider of workspace, community, and services in 16 global cities.

    The integration, based on Delivery.com's open API technology, allows WeWork's 30,000-plus members to order food on demand through the same portal they use for business functions like booking conference rooms.

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