Sales & Marketing

Another day, another social network makes it easier for consumers to purchase goods without leaving a retailer’s social page.

Pinterest is adding three major new e-commerce platforms and a whole bunch of retailers to its existing “Buyable Pins” feature.

The Container Store attracts a lot of loyal customers, and soon those shoppers will have another reason to buy more closet organizers and kitchen jars, thanks to a partnership with Synchrony Financial.

The retailer announced a new, multi-year agreement with Synchrony Financial to offer a private label credit card program for customers. The card will be available for use in the retailer’s stores and online and is scheduled to launch in the spring of 2016.

A new survey has revealed some more glum news about shrink in the U.S. retail industry.

October is National Pizza Month, and two pizza chains are using mobile and social technology to heat up their loyalty programs as the weather cools.

The Los Angeles-based, 200-plus-unit California Pizza Kitchen will leverage a Paytronix-powered mobile rewards program.

Leveraging geofencing to identify members of its Pizza Dough loyalty program when they are near stores, California Pizza Kitchen will send push/pull mobile messages with a special October promotion offering 25% savings.

Naturalizer is looking to engage with its core shopper on an emotional level by launching a digital marketing campaign that focuses on how style transcends generations.

The Naturalizer brand plans to feature the special bond between mother and daughter in this omnichannel campaign, as seen through the Durso, Sambucini and Baker families. Each family has styled a different Naturalizer shoe – with mother and daughter adding their own twist.

Welcome to Connected Retail a new newsletter from Chain Store Age covering the intersection of customer and channel connectivity.

Kroger is in the process of installing "smart shelf technology" at one of its stores in Ohio, according to Cincinnati.com.

The grocery chain is completing the installation of 2,200 Edge shelves throughout the center of the supermarket, including most aisles with dry goods. Today the tech features price tagging beneath the respective items, but future applications could include providing on-demand nutritional info, Cincinnati.com reports.

Although they are young, Generation Z has considerable buying power and influence. Gen Z will account for 40% of all consumers by the year 2020. Tweens today wield $43 billion in annual spending and influence another $150 billion.