Sales & Marketing

When it comes to tech companies, millennials place their trust in a well-known e-commerce retailer. A nationwide survey commissioned by the Marketing Executives Networking Group reveals that more than half of millennials age 18-34 indicated they trusted Amazon more than any other major tech company.

Most of us don’t know our customers.

Picture the shopper who walks into a store. They’re blank canvases with no visible history, and that means there’s no easy way for sales associates to shape what happens in the next 10, 20 or 30 minutes, before they walk back out the door.

Chico’s is looking to a veteran of Victoria’s Secret to help the company navigate some troubling times. The company announced that Cynthia A. Fields has been appointed to its board of directors, effective immediately. Fields was also appointed to the board's merchant committee.

Kroger has a history of successful private brand launches and it is putting that track record to the test with a new globally inspired  line called HemisFares.

Lauren Hobart has been elevated to the role of executive VP at Dick’s Sporting Goods and given responsibility for a potential new growth vehicle. Hobart was named executive VP, CMO and general manager of Dick’s new women’s specialty fitness store format, which is branded as Chelsea Collective. Only two store are in operation currently, in McLean, Virginia. and Pittsburgh, but greater growth could be in store now that Dick’s has given a senior executive oversight of the concept.

Chico’s is looking to a veteran of Victoria’s Secret to help the company navigate some troubling times.

The company announced that Cynthia A. Fields has been appointed to its board of directors, effective immediately. Fields was also appointed to the board's merchant committee.

It’s no secret that e-commerce is continuing to grow as a portion of holiday shopping volume. But a newer trend shows that holiday e-commerce growth is shifting away from the desktop channel. According to a new survey from digital promotion platform RetailMeNot Inc., mobile app visits and transactions closed on desktop visits and transactions during the 2014 holiday season. If the trend keeps pace in 2015, mobile visits and transactions will surpass desktop visits and transactions as a holiday e-commerce channel.

The National Retail Federation and e-digital consultancy FitforCommerce have launched a first-of-its-kind Omnichannel Retail Index to help retailers benchmark against industry best practices.