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Staples takes big interest in small biz


Staples is continuing to build on its assortment of small business services with an expanded technology assistance offering.

Staples Tech Services now offers a next day guarantee. The suite of offerings includes PC services. Select Staples stores also offer small businesses mobile phone and tablet repairs. The new guarantee from Staples Tech Services includes PC set-up, data transfer, software upgrades, virus removal and more.

PC’s brought into Staples stores by small business customers by noon will be serviced by 5 p.m the next day or the repairs are free. This excludes hardware repairs, unbootable PCs, off-premise services and is subject to store hours.

“Staples customers rely on technology to keep their business running, and we are committed to providing quick and efficient tech services for the total lifecycle of their technology,” said Peter Scala, executive VP, merchandising at Staples. “Whether our customers need tech support in store, online, at home or in the office, our new Staples Tech Services make solutions happen and help keep business running smoothly.”

Earlier in January, Staples released a new performance tracking mobile app known as Quick Wins for small businesses. In December, Staples launched the #MoreSmallBiz Squad, a group of experts who directly interact with small business customers through use of the #MoreSmallBiz hashtag. The experts offer blog posts and other content, and also directly interact with small businesses who post questions on Twitter using the hashtag.

Collectively, small businesses offer a substantial customer base of user who in many cases cannot afford the type of technology service contracts typically leveraged by their larger competitors. As online retail platforms and mass merchandisers continue cutting into Staples’ core office supply vertical, the retailer is wise to find new ways to serve new customers.

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