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Sales & Marketing

  • Expectations run high at Home Depot's pro desk

    The Home Depot is planning (conservatively, it says) to be a $100 billion retailer in 2018 – growing by $13 billion, or the equivalent of 357 stores, without any major change of its footprint.

    Where’s growth going to come from? A lot of it from the pro customer, who currently makes up only 4% of Home Depot’s customers, but account for about 35% of total sales. Clearly, this is a customer with clout.

  • Tech Guest Viewpoint: Improving Customer Experiences with Bots

    We often talk about how to avoid, deter and block bots. But much opportunity lies in figuring out how to distinguish between good and bad bots, and to understand how the distinctions change across applications and environments, especially within the retail industry.

  • Did Handmade at Amazon get off to a good start?

    Amazon.com has been typically tight-lipped about the performance of its Handmade at Amazon online arts and crafts marketplace since its October 2015 launch. However, Amazon has shared some exclusive early results with TheStreet. Find out if Etsy needs to be worried. [TheStreet]

  • Tech Bytes: Three Reasons for E-Tailers to go Brick-and-Mortar

    While rumors of Amazon launching a chain of physical bookstores seem to be exaggerated, there is no question that pure-play retailers are beginning to make inroads into the brick-and-mortar channel. Over the past couple of years, e-tailers as diverse as Warby Parker, Bonobos and Birchbox have not only opened stores, but committed themselves to expanding in the space.

    Here are a few good reasons for virtual enterprises to consider selling items in a “real” environment.

    Buy Online, Pickup at Your Store

  • Sporting goods chain eyes bankruptcy filing

    Sports Authority is taking steps towards filing for Chapter 11 bankruptcy protection, according to Bloomberg.

    The retailer has a debt payment due in 10 days and in talk with its lenders about a reorganization plan under which it would close as many as 200 of its more than 450 stores, the report said.
     
    Sports Authority reportedly skipped a $20 million in interest payment in January on a $343 million loan. It has 10 days to make the payment.

  • Dick’s Sporting Goods delivers Super Bowl with UberRush

    A first-of-it-kinds promotion involving Dick’s Sporting Goods and highlighting the capabilities of the UbeRush delivery service vows to have championship T-shirts in the hands of Carolina Panthers or Denver Broncos fans less than two hours after the Super Bowl ends.

  • Dick’s delivers Super Bowl with UberRush

    A first-of-it-kinds promotion involving Dick’s Sporting Goods and highlighting the capabilities of the UbeRUSH delivery service vows to have championship T-shirts in the hands of Carolina Panthers or Denver Broncos fans less than two hours after the Super Bowl ends.

  • Study: Holiday returns performance misses mark

    Retailers may find themselves banished to the Island of the Misfit Toys if they do not improve their handling of returned holiday purchases.

    According to new data from Kurt Salmon, it took an average of 13.3 days for retailers to credit returns to accounts during the 2015 holiday season. This marked an improvement from the prior year’s 16.8 days, but still far from customers’ expectation of about seven days.

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