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Challenging holiday takes toll on Kohl’s profit
Positive trends with its online business were not enough to help Kohl’s offset in-store weakness and intense competition, which pressured profits and caused a significant downward revision in guidance.
Kohl’s said its fourth quarter same-store sales increased 0.4% while the digital business grew 30%. Full year same store sales increase 0.7%.
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Study: Emerging commerce channel comes of age
A digital consumer touch-point long thought to offer little in the way of “hard” ROI appears to be changing that trend.
According to a study of aggregated, anonymized U.S. traffic and revenue data from Kibo (the new company created from the merger of MarketLive, Shopatron and Fiverun), there was a 138% increase in total social revenue during 2015 compared to 2014.

