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Sales & Marketing

  • Target is winning back shoppers, especially online

    Brian Cornell says Target's fifth consecutive quarter of traffic growth is evidence that the retailer is making good progress on itsomnichannel capacity improvements.

    For the fourth quarter ended Jan. 30, same-store sales at Target increased 1.9%, driven by traffic growth of 1.3%. This is Target's sixth consecutive quarter of rising same store sales.

  • Pandora mixes old with new in promotional campaign

    Specialty jewelry retailer Pandora found that combining a leading-edge marketing technique with a tried-and-true advertising format paid dividends during the recent holiday season.

    From November 2015 – January 2016, Pandora leveraged the mobile network from location-based marketing provider Outfront Mediato drive traffic to four Miami-area stores. Pandora’s omnichannel approach included nine billboards in Miami, as well as a geo-fencing area that consisted of a five-mile radius around nine local out-of-home assets owned by Outfront Media.

  • Mid-America Real Estate hires Eric Unatin as VP

    Bloomfield Hills, Mich. -- Mid-America Real Estate announced the addition of Eric Unatin to its brokerage team. In his new position as VP, Unatin will be specializing in landlord and tenant representation throughout the state of Michigan.

  • Golfers spread the word about TaylorMade

    Golf aficionados are notoriously particular about their equipment, and most interested in the recommendations of fellow duffers when making product selections.

    Vertical golf retailer TaylorMade is leveraging the Needle Advocate Marketing Cloud to help bring online customers in contact with brand advocates to provide highly targeted content and information. Advocate Marketing Cloud eases the collaboration process for retailers and advocates.

  • Consumer confidence slips in February

    Consumer confidence fell into a slump in February, driven largely by a less optimistic view of business conditions.

    According to the Conference Board, the index currently stands at 92.2, down from 97.8 in January.

  • Visa enhances online payment service

    Visa has been busy adding new retailers to its Visa Checkout online payment service, and now is rewarding them with an upgraded offering.

    In April 2016, Visa will be releasing a set of new enhancements designed to improve both the consumer interface and ability for retailers to customize and integrate the service. Most features will be automatically available to retailers.

  • Build-A-Bear adds toy, social media expertise to board

    Build-A-Bear is adding two new board members whose backgrounds should serve the company well as it moves forward with its transformation plan.

    Build-A-Bear announced that Tim Kilpin and Sarah Personette have been appointed to the company’s board of directors.

    Kilpin, 55, will serve as a member of the Audit Committee and as a member of the Compensation and Development Committee. Personette, 36, will serve as a member of the Compensation and Development Committee and as a member of the Nominating and Corporate Governance Committee.

  • SAP names new retail chief

    SAP has named Achim Schneider as global head of its Retail Industry Business Unit.

    Schneider will be responsible for the retail industry footprint at SAP and will report directly to Lori Mitchell-Keller, global general manager of consumer industries.

    In his new role, Schneider leads retail industry activities at SAP and will oversee cloud and on-premise technology solutions designed for use by retailers.

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