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Sears targets familiar rival with connected home products


Struggling Sears Holdings Corp. may be aiming its new line of connected home appliances and tools directly at rival department store chain J.C. Penney.

According to Investopedia, Sears’ recent decision to introduce proprietary connected home items such as smart refrigerators, thermostats and washing machines is a countermeasure against Penney’s appliance business. Unlike Penney, Sears has well-regarded home brands such as Kenmore and Craftsman, as well as a complementary home services business.

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