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Macy’s tests in-store artificial intelligence tool
It won’t help you find Pikachu, but a new mobile tool from Macy’s will assist shoppers in navigating the store. The department store retailer is piloting “Macy’s On Call,” a solution that lets in-store customers use their mobile phones to interact with an artificial intelligence (AI) platform powered by IBM Watson. The Satisfi intelligent engagement platform provides the connection between the mobile tool and the Watson platform. -
Hershey going bigger in Times Square
The Hershey Company is moving its popular store in Manhattan’s Times Square to a much larger location. The company will unveil a new Hershey’s Chocolate World flagship at 20 Times Square in late 2017. The new store will be three times larger than the existing Hershey’s store, which has been a major tourist attraction since it opened in 2002. It will also feature even more bells and whistles, including a state-of-the-art digital billboard.

