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Sales & Marketing

  • Appliance wars: A tale of two retailers

    J.C. Penney and Sears are turning up the heat on one another in the appliance category — and that translates into good news for consumers. Penney began rolling out expanded appliance departments to stores nationwide this past weekend, offering aggressive price cuts and other special deals, Fortune reported.
  • Study: Not all retail apps are created equal

    When it comes to shopping via mobile app, consumers favor one retailer above all others.   Not too surprisingly, Amazon.com’s general dominance of digital retailing extends to the mobile app arena. According to new data from SurveyMonkey Intelligence, Amazon has more than 30 million monthly active users (MAU) of its mobile app in the U.S. This means about one in 10 Americans uses the Amazon app every month.  
  • Study: Wearable technology – hype or hope?

    Wearable technology has a way to go before it becomes mainstream, but perhaps not as far as some observers think.  
  • PREIT tidies up portfolio with sale of Washington Crown Center

    Adhering to its company motto of “Quality Shopping Malls in Compelling Markets,” PREIT reached an agreement to sell the Washington Crown Center in Washington, Pennsylvania. At the same time, it announced it had put the Beaver Valley Mall up for sale.   In a press release, PREIT noted it had embarked on a portfolio optimization program focusing not just on new properties, but on new types of tenants that could fuel growth.  
  • Yankee Candle heats up customer engagement

    The customer journey for The Yankee Candle Company Inc. has many potential steps, and the company is ensuring they are all connected and help bring shoppers closer to making a purchase.  
  • Tile Shop lowers build-out costs; debuts new digital tool

    The Tile Shop is on a roll.   The chain on Tuesday reported an 8.2% increase in same-store sales for the second quarter, along with a 20% reduction in new store buildout costs. The retailer also said it is launching an in-store and online tool that allows customers to personalize and visualize how an entire room or a distinct space will look upon completion of a project.  
  • First Look: Sonos brings the music home in retail debut

    Sonos, known for its “smart” sound systems, has made its bricks-and-mortar debut with an interactive store that celebrates music.     The store, in the SoHo section of Manhattan, is designed to allow visitors to listen to music — and experience Sonos products — the way they would at home. It also offers "Simple Set Up," a white-glove, in-home service that includes local delivery, set-up, and product introductions for in-store purchases.   
  • End of the road for former teen apparel giant?

    It appears that Aeropostale Inc., which declared Chapter 11 bankruptcy in May, will be selling its assets rather than reorganizing.       The teen retailer said in court papers that “reorganization on a standalone basis is not feasible.” Instead, it will look for a “stalking horse” to make the lead bid at an auction next month, Bloomberg reported.   
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