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Victorinox Swiss Army expanding its U.S. footprint
Photos: Ric Kallaher Victorinox Swiss Army has opened its doors in New York City’s Rockefeller Center. The store, the brand’s eighth location in North America, is designed to create an immersive experience into the company’s Swiss heritage amid a modern environment that reflects the company’s commitment to quality, functionality, iconic design and innovation. -
Engaging Holiday Shoppers Past the One-Time Purchase
As the holiday shopping season rapidly approaches for marketers, a brand’s biggest challenge is to rise above the marketing noise and extend consumer engagement in ways that lead to purchase. How can you reward consumers while creating longer-term stickiness? Here are some of our favorite ways to drive return visits, increase brand-shopper interaction, and get on consumers’ nice lists this holiday season. Holiday Gift Calendars

