Sales & Marketing

Forever Flawless, a global skin care company that puts diamond dust in its creams, has opened a flagship store at Westfield World Trade Center in New York.   The company, which claims to bring celebrity skin care methods to consumers, sells Black Diamond Age Defying Series, Pink Diamond Collagen treatments, and 24 Karat Gold therapy.   Forever Flawless fields stores in Hong Kong, London, Madrid, Miami, London, and Syndey, among other locales.

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Walmart’s next e-commerce power-play is reportedly in the works.   In its latest move to compete against its online nemesis amazon.com, Walmart is reportedly ready to invest up to $1 billion in Flipkart, according to an article in Quartz.   

Interactive media continues to shake up retailers’ digital marketing strategies.  

The key to success is customer satisfaction. By arming itself with a fleet of “great personnel,” The Container Store is always ready to deliver top-notch store-level service. This message was delivered during “Doing Well by Doing Good — How to Build Trust and Win the Modern Customer,” a topic discussed yesterday at “Retail’s Digital Summit 2016.” The event, sponsored by Shop.org, a division of the National Retail Federation, was held in Dallas.

Pacific Commons, located in the famed Gold Rush town of Fremont, California, will be getting a refresh, said owner Vestar.   The 1.2 million-sq.-ft. lifestyle and power center will be refurbished with new indoor-outdoor dining areas, trellis-enhanced landscaping, stone and wood seat walls, a fountain, and a gathering area with fire pits.   

European online shoppers continue to be intolerant of poor service.   As a result, retailers need to step up their game regarding shipping and fulfillment if they want to keep shoppers happy, according to the “JDA/Centiro Customer Pulse Report Europe 2016.” The study surveyed 8,190 adults online across the U.K., Germany, France and Sweden to learn their online shopping requirements.    

Knowing business is not just about sales, Staples leads the charge when it comes to responsible business practices.   The chain’s positive impact on society — and the planet, as a whole — has earned Staples a place on the Dow Jones Sustainability Index for the thirteenth year in a row. The global benchmark weighs corporate responsibility and sustainability performance among the largest 2,500 companies listed on the Dow Jones Global Total Stock Market Index.   

Sears is hitching a ride with Uber — and inviting its loyal shoppers along.   A new program, called Rider Rewards, is designed to award Sears shoppers for using Uber’s ride service. Customers that link their Sears Shop Your Way loyalty plan to their Uber account will earn $2 in loyalty points for every Uber trip they take. Besides points, the loyalty program also tailors deals to members. Drivers can also take advantage of the program, and earn up to $1,000 in certain markets.