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Visa teams up with Oracle to offer retailers feedback on online ads
Visa and Oracle are partnering to provide merchants with new insights regarding their digital ads. Visa has introducted Visa Advertising Solutions, a new suite of products available to retailers through the Oracle Data Cloud. It is designed to help merchants understand whether their digital advertising efforts are influencing consumer purchase decisions online and in stores. -
Study: Site experience makes Amazon first with consumers in product search
A high-quality site experience makes Amazon the place where more than half (55%) of consumers go to first for products online. That’s according to the second annual “State of Amazon” study from personalization platform company BloomReach, which found that search engines and retailers lost almost equal ground with consumers, 28% and 16% respectively, while Amazon increased its share by 11% over last year. Fifty-three percent felt Amazon had the best site experience overall.

