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Sales & Marketing

  • Plenty of people shopped on Christmas Day

    Nothing like doing a little shopping as presents are being unwrapped.   E-commerce traffic volume on Christmas Day shattered all previous records according to Verizon Enterprise Solutions’ Holiday Retail Index report.   The report finds that traffic continued to build into the Christmas weekend, and reached feverish pitch on Christmas Day which also coincided this year with the first full day of Hanukkah.   

  • Generation Z leads the omnichannel parade

    When it comes to combining in-store visits and online product research or purchase, Generation Z (ages 18 to 26) leads all other shopper age groups in the U.S., lending some spark an otherwise flat “omnishopping” environment.  

  • Retailers delivered this holiday season

    The majority of retailers managed to keep their shipping promises this holiday.   That’s according to Kurt Salmon’s annual Holiday Shipping study, which found that 97% of retailers successfully processed and delivered orders to customers on their last guaranteed shipping date before Christmas. according to Kurt Salmon’s (part of Accenture Strategy) annual Holiday Shipping study. This compares to 87% in 2014 and 95% in 2015. 

  • Puerto Rican shoe chain makes U.S. debut at Pembroke Lakes

    Novus, the shoe retailer with 40 years’ experience and 60 stores in Puerto Rico, has opened its first stateside location at Florida’s Pembroke Lakes Mall.   “Novus is aware of the importance of the South Florida market and the large Puerto Rican population of more than 300,000 currently residing in the area that has a close identification with the brand,” said Grupo Novus Marketing Director Sandra Castellon of the brands first steps into the U.S. market.  

  • Rent the Runway raises new round of funding amid expansion

    Rent the Runway’s total investment keeps growing.    The dress rental business announced it has closed on a $60 million round of funding, led by Fidelity Management and Research Company with additional money from such existing investors as Bain Capital Ventures and Highland Capital Partners. Total investment in the company now stands at $190 million.      

  • Three Ways AI Can Enhance Customer Experience

    At its recent I/O 2016 developer festival, Google signaled its intent to embrace artificial intelligence. With Google’s fall release of the Pixel phone and, more important, its Assistant, the transition to an AI-powered future is underway.  

  • Instagram hits 600 million members

    Instagram’s rapid growth should be music to retailer’s ears.   The Facebook-owned photo and video sharing app has hit 600 million monthly active users, a 100 million user jump in the last six months, according to Recode.   

  • Top 10 Retail Stories of 2016

    From start to finish, many of this year’s biggest retail stories involved mergers and acquisitions as the industry continues to remake itself in a digital age. Here’s a look back at 10 stories that caused big buzz — and were the most viewed  by readers on Chainstoreage.com.

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