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Puerto Rican shoe chain makes U.S. debut at Pembroke Lakes


Novus, the shoe retailer with 40 years’ experience and 60 stores in Puerto Rico, has opened its first stateside location at Florida’s Pembroke Lakes Mall.

“Novus is aware of the importance of the South Florida market and the large Puerto Rican population of more than 300,000 currently residing in the area that has a close identification with the brand,” said Grupo Novus Marketing Director Sandra Castellon of the brands first steps into the U.S. market.

Novus will be introducing a new store prototype at the General Growth Properties mall located between Miami and Palm Beach. A modern design daubed liberally with Novus’s trademark red, the location looks to take advantage of new technology to facilitate store pick-ups of online purchases.

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