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Sales & Marketing

  • Amazon increased holiday TV ad spend in a big way

    While most retailers reduced traditional advertising spend in favor of digital sources this holiday season, Amazon made an unprecedented move to television.   This was according to the “MediaRadar Trend Report” that examined holiday advertising spend among Amazon, Walmart, Target, Macy’s, Sears, Kohl’s, Nordstrom, and J.C. Penney, between October and November 2016.    When comparing holiday ad spend by retailer, here is how the companies fared:  
  • QuickChek drives store visits with targeted mobile ads

    Convenience store operator QuickChek has stepped up its mobile efforts with a geo-marketing program that keeps the brand engaged with on-the-go mobile shoppers.    While QuickCheck’s customers were increasingly becoming mobile-influenced, the 140-plus store chain lacked a dedicated digital marketing team — making it impossible to connect with its shoppers.   
  • Salesforce: 2016 most ‘digitally-influenced’ holiday shopping season ever

    Digital commerce stole the show during the 2016 holiday shopping season, and mobile and social had the biggest impact on shoppers.   That’s according to data from Salesforce Commerce Cloud, which reports digital commerce was up 34%  globally over last holiday — well surpassing last year’s 24% growth rate.  
  • Amazon extends ‘digital’ holiday shopping season a bit further

    While most retailers have already bid adieu to the 2016 holiday shopping season, Amazon has one more trick up its sleeve.  
  • Report: Big Lots working on 'fun' new store design

    Big Lots is looking to attract shoppers with more than deep discounts.   The retailer is working with Big Red Rooster, Columbus, Ohio, and Alloy, Westerville, Ohio, to develop a store of the future, according to a report in The Columbus Dispatch.  
  • British online fashion retailer makes bid for Nasty Gal

    Los Angeles-based Nasty Gal, which filed for bankruptcy protection in November, may soon have a British owner.   Boohoo.com is bidding $20 million (£16.3 million) for the brand and its customer databases as the “stalking horse” candidate. Based in Manchester, England, Boohoo specializes in fast-fashion and targets teens and young women, the same audience as Nasty Gal.      
  • L’Occitane ups technology in New York City flagship

    L’Occitane has gone high-tech in its New York City flagship.   Located in the Flatiron District of Manhattan, the renovated store seeks to addressing the demands of today’s shoppers for immediacy and information while also channeling the rich heritage and culture of the brand’s Provence, France, roots.     
  • Report: Last-minute shopping boosts holiday spending

    Holiday procrastinators may have saved retailers this year.       A jump in consumer spending in the final home stretch helped to offset a slow start to the U.S. holiday shopping season, and is likely to help many retailers beat sales forecasts, Reuters reported.    
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