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Sales & Marketing

  • Home furnishing retailer delves deeper into augmented reality

    Wayfair is extending its commitment to 3D technology — again.   The online furniture retailer expanded the library of its WayfairView augmented reality app by “thousands” of products. The app is also now available on the Asus ZenFone, a smartphone that is equipped with Google’s Tango and Daydream virtual reality functionality.   

  • 2017 Survival Tips

    Chief executives from leading retail real estate companies shed light on the new year’s most pressing challenges for their tenants

  • Target Open House closed — but just for a couple of months

    Target Corp. its updating its experimental concept store in San Francisco, Target Open House, which opened in summer 2015 as a showcase for smart, “connected” home technology.    In a blog on its website, Target said Open House has closed for a significant remodel project. It will reopen to the public on Friday, Feb. 10.  

  • Walmart’s Jet.com acquires Zappos competitor

    A new acquisition gives Walmart an even stronger foothold in the world of e-commerce.   Jet.com, which was purchased by Walmart in September for approximately $3 billion, has acquired online footwear retailer ShoeBuy for approximately $70 million. The purchase expands Jet.com’s footwear offerings, and gives Walmart more firepower in its battle against Amazon, which owns ShoeBuy’s main competitor, Zappos.   The deal closed on Dec. 30.  

  • CFO Spotlight

    Finance chiefs play expanded role in managing the retail transformation

    With the retail environment undergoing the most complex changes in our generation, the sustainability of the current retail economic model is in question.

    Historically, retail CFOs, as the principal financial officers, were primarily responsible for more traditional finance, treasury, regulatory, information delivery and related functions.

  • PREIT gets proactive in replacing Sears stores

    PREIT CEO Joseph Coradino is pursuing a take-charge course in dealing with department store attrition, announcing that his company is actively pursuing replacements for three Sears anchors he expects to close in 2017.   

  • BCBG Max Azria leverages analytics

    BCBG Max Azria Group leveraged analytics when it realized its static “one-size-fits-all” e-commerce site didn’t optimize the overall shopping experience, or allow it to engage with specific omnichannel shoppers.

    With a goal of personalizing the digital experience, and integrating its omnichannel journey as a whole, the women’s fashion brand added an analytics tool from Qubit. By embedding the platform’s JavaScript tags within its web pages, the technology transparently records all customer online interactions, pulling information into the cloud for reporting.

  • Utah mall has replacement lined up for closing Macy’s

    CBL announced that it has a replacement anchor lined up for the Macy’s store closing at its Layton Hills Mall in Utah, one of 63 Macy’s locations slated to be shuttered this spring. One other Utah Macy’s is scheduled to close at Cottonwood Mall in Salt Lake City.   
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