Sales & Marketing

Retail sales sizzled in January, beating expectations. Even the struggling department store sector managed to beat the odds.   Retail sales, excluding automobiles and gasoline, grew 0.4% in January, according to the National Retail Federation. (The numbers exclude automobiles, gasoline stations and restaurants)  

Nordstrom announced the second Big Apple location for its off-price division.   Nordstrom Rack will open at Durst Organization's mixed-use building at 855 Sixth Avenue.    The approximately 46,500-sq.-ft. store is scheduled to open in fall 2017. It occupy the first three floors of the newly constructed office/residential tower. The location is on the corner of 31st Street, two blocks from Herald Square.  

Burlington has been announced as the replacement for Sears at PREIT’s Magnolia Mall in Florence, South Carolina. Earlier this month, Dick’s Sporting Goods and Von Maur were introduced as new tenants of Sears spaces that had been recaptured by the Philadelphia-based developer.  

Each moment, it seems, something new emerges to compete for our attention. Our desktop browsers manage dozens of tabs simultaneously, even though we can only process the information contained on those pages one tab at a time. Our phones ping away, constantly keeping us connected to an infinite virtual world.    

Lidl is coming out of the starting gate in the United States earlier than expected — and it isn’t going to waste any time ramping up its store base.   The discount grocer will open its first U.S. stores this summer, with plans to open up to 100 locations across the East Coast within a year, the Associated Press reported. The chain initially had said it planned to enter the U.S. market no later than 2018.    

Walgreens Boots Alliance is losing its chief merchandising and marketing officer.   Linda Filler, Walgreens' president of retail products and chief merchandising and marketing officer, will depart the retailer effective April 1. Filler has been in the role since January 1, 2015. Prior to joining the drug store chain, she was president of Claire’s Stores. Before Claire’s, Filler served as was executive VP and chief merchandising officer for Sam’s Club,   

Online marketplace retailer Etsy.com is looking to expand its base of sellers by entering the estimated $40 to $44 billion craft supplies market, which is dominated by such retailers as Michael’s and Jo-Ann’s Stores.    In its largest expansion to date, Etsy announced it will launch Etsy Studio, which will sell craft supplies and offer DIY tutorials, in April. It is the first new marketplace Etsy has built from the ground up since it debuted in 2011.     

Driving conversion in a digital landscape requires a new level of engagement.   Pacific Sunwear of California has found a way to reconnect with its digital shoppers, as well as improve its click performance, drive conversion, and thus, sales. Using Rakuten Marketing Search, a solution available through Kenshoo’s advertising platform, the retailer is refining its strategic marketing approach, focusing on consumer engagement (click performance) and automating its ad spend management processes.