Sales & Marketing

Driving conversion in a digital landscape requires a new level of engagement.   Pacific Sunwear of California has found a way to reconnect with its digital shoppers, as well as improve its click performance, drive conversion, and thus, sales. Using Rakuten Marketing Search, a solution available through Kenshoo’s advertising platform, the retailer is refining its strategic marketing approach, focusing on consumer engagement (click performance) and automating its ad spend management processes.  

Remember the memory-erasing Neuralyzer in "Men in Black"? Or more recently, "Ex Machina," the Oscar-winning story of a humanoid robot that uses emotional persuasion to outsmart humans and escape from the secluded home of its creator?  

For the first time ever, Amazon has released data that details how much money its Prime membership program and other subscription services bring in.    Amazon disclosed in its latest annual filing that it brought in $6.4 billion from Amazon Prime and other subscription services, Bloomberg reported.   

Despite an earlier report to the contrary, Walmart is not combining its online and store buying functions.   Reuters had reported that the discounter was combining its online and store buying operations as it moves to make itself more competitive with Amazon. The report was picked up by numerous media outlets.   Based on information from Walmart, however, the chain is not merging the stores and walmart.com buying teams. The two will continue to operate as two separate teams.  

For years, retail was neatly divided into two categories: e-commerce and brick-and-mortar. But with the advent of smartphones, digital and physical worlds are melding together, creating a new retail environment in which almost every customer journey involves both online and offline activity. This is particularly true for Generation Z consumers, the first generation to have grown up with digital technologies at their fingertips and who now make up 25% of the total U.S. population.  

Disappointing shopping experiences are costing brick-and-mortar retailers serious money.   Stores left about $150 billion in potential revenue on the table in 2016 by failing to offer shoppers personalized in-store shopping experiences. Shoppers would increase their in-store spending by 4.7% — if they received better, more personalized service from retailers.   

A key advisor to Amazon CEO Jeff Bezos has been appointed to a new position in the company — one that reflects its continued focus on delivery infrastructure.   Maria Renz, who served as technical advisor to Bezos for the past two years, has been named to the new role of VP of delivery experience, reported Recode.   

Caleres has made two executive appointment in its Famous Footwear division.   The company named Karlyn Mattson as chief merchandising officer, leading Famous Footwear’s buying, merchandising, planning, allocation and analytic functions.     Mattson joins Caleres from a 25-year career at Target Corp., where she was most recently VP merchandise manager of shoes, accessories and intimate Apparel for retail and online. She held leadership positions at May Company and Macy’s.