Nation’s largest specialty bedding retailer names chief marketing officer

Mattress Firm has tapped a veteran energy marketing executive to head up its marketing efforts.



The company has appointed Sicily Dickenson as its chief marketing officer. Dickenson brings more than 13 years of experience in digital marketing, marketing communications, creative services and brand marketing.



Prior to joining Mattress Firm, she was the chief marketer and senior VP of marketing and customer experience for NRG Energy, where she developed and maintained a brand strategy for the NRG portfolio of brands



"We are thrilled to have Sicily join our team as we move into the next chapter of our story," said Ken Murphy, president and chief executive officer of Mattress Firm. "Her extensive business expertise and marketing leadership will help us refine our marketing approach to create smarter consumer connections and fulfill our mission to help our customers get a better night's sleep."



With more than 3,600 company-operated and franchised stores across 49 states, Mattress Firm has the largest geographic footprint in the United States among multi-brand mattress retailers. In 2016, Mattress Firm was acquired by Steinhoff International Holdings. The company’s store banners include Mattress Firm, Sleepy's and Sleep Train.