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Tech Bytes: ‘Transfiguration’ take-aways from Oracle Industry Connect
Shoppers want their favorite brands to know who they are, feature their preferred merchandise, and overall, offer an “experience” that appeals to them — and only them. This point was driven home at Oracle Industry Connect, held in Orlando, Florida, March 20-22. During the conference, industry observers defined how retail is undergoing a “transfiguration,” or a shift to providing an elevated customer experience. What’s at the core of this change? In a word: personalization. -
Sporting goods retailer taps Walmart exec as COO
Sportsman's Warehouse has named Jon Barker president and COO, effective March 31. Barker, who holds 25 years of retail experience will direct the marketing, supply chain, operations, compliance and technology functions for Sportsman's Warehouse, and will also lead the expansion of the company's e-commerce business.

