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Report: Amazon could upend retail with new brick-and-mortar formats


Amazon is keeping all its options open when it comes to exploring new concepts.

The online giant is exploring an array of brick-and-mortar ideas, from electronics stores to stores that sell furniture and appliance, that would use technology in ways and have a dramatic impact on how other stores operate, reported The New York Times.

These ideas come on the heels of the company’s Amazon Books store concept, which just opened its fifth location, in Chicago.

Amazon is also making a strong commitment to the grocery category. In addition to its Amazon Go checkout-fee convenience store concept which launched last year, the online giant’s first two AmazonFresh Pickup grocery stores are set to open in Seattle. Both locations will enable customers to order food online and schedule an in-store pick-up.

According to the New York Times report, Amazon is so bullish on this concept that five more AmazonFresh Pickup locations could open by next year, and Amazon Go could expand to Britain and several cities in the United States in the same time frame.

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