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Study: Personalization is top digital priority
Personalization is no longer just about marketing to demographic groups, customer segments or even personas. Rather, the concept has evolved into a critical way for retailers to differentiate their brand to compete against companies like Amazon, according to “BRP Special Report: Personalizing the Customer Experience,” a study from Boston Retail Partners. -
Luxe home furnishings retailer Q4 tops Street
Things are looking up at RH (formerly known as Restoration Hardware) which capped a busy year with better-than-expected results for its fourth quarter. RH reported that revenue fell 9% to $586.7 million in the fourth quarter, beating analysts’ estimates.

